Ariana Grande is the agent provocateur and dangerous woman in this single. “Side to Side” (2016) features rapper Nicki Minaj and is the third single from Ariana Grande’s third studio album Dangerous Woman.
This is the third collaboration of these two singers after appearing on Jessie J's "Bang Bang" and in Minaj’s "Get on Your Knees" single from her 2014 album The Pinkprint.
The single peaked at no.4 on Billboard Hot 100, becoming her 8th Top Ten entry and 4th Top 5 hit on the chart. The song is a reggae-pop-dance song with dancehall riddims. It is a lusty tune and the implications of the sexually-charged lyrics are NSFW. Nicki Minaj features in the song with her characteristic charged-rap.
The single has sold more than 3 Million units worldwide, being declared double-platinum (2 Million units sold) in the US itself.
The much-hyped video has Ariana Grande spinning with her posse of girlfriends, boxing and weightlifting. She’s clothed in GUESS’s ‘Active’ line for women. Nicki joins her later in the post-workout sauna, surrounded by men.
The video is directed by Hannah Lux Davis, who’s also directed Grande in “Into You” and Minaj in “The Night is Still Young” and both of them in Jessie J’s “Bang Bang”. As of April 2017, the video has over 900 million views on YouTube, making it amongst the top 80 most-viewed videos on YouTube!
Both Ariana & Minaj performed "Side to Side" at the 2016 MTV Video Music Awards & at the 2016 American Music Awards – to rave reviews.Dangerous Woman includes Ariana’s collaborations with Nicki Minaj, Lil Wayne, Macy Gray and Future. The album hit no.1 in the UK, Australia, New Zealand, Brazil, Italy, Ireland, Spain and Taiwan and debuted at number two on the Billboard 200.
In a radio interview with Ryan Seacrest, speaking about the album, she said, “The album is definitely the next step for me. It still sounds like me, but it feels like a more mature, evolved version. There's a nice blend of the R&B vibes and a nice blend of pop vibes.
The whole body of work is a little darker and sexier and more mature."Ariana Grande was a teen idol as she played Cat Valentine on Nickelodeon's hugely popular TV show Victorious. She has three studio albums under her belt and was named one of TIME magazine’s 100 Most Influential People in the World in 2016.