Amazon is one of the best go-to e-commerce destinations for many consumers.
It’s the largest online retailer in the US.
Retailers looking to sell on Amazon successfully require more than just uploading their products.
There has to be a strategy in place to optimize and market your Amazon offerings like with any other platform.
Here are some tips and tricks of becoming a successful Amazon seller:
1. Make Sure Your Target Audience is There on Amazon
Most people assume everyone uses Amazon,but that is not so in reality.
Other new retailers have more opportunity, and most people have moved on to them.
Do some investigations and find out if your audience really exists on Amazon before you set up shop there.
2. Optimize Products Details for Search
Amazon is one crowded and competitive marketplace for sellers.
If you want to get customers to buy your products, the first thing is to make sure they find them.
This is possible if you can drill down an initial search by different attributes.
On the other hand, a customer can search for a particular product information.
Whatever happens, the client can find exactly what they are looking for.
3. Competitive Pricing
Most customers are on Amazon for better prices.
This is the most significant factor that determines if a client is going to make a purchase or not.
You need to know how to list product prices competitively, and you also need to know the prices you are competing against.
If you are selling unique items, the case is different since there is no competition.
4. Upload Professional Product Images
When making their purchases online, it’s crucial that the customers can see clearly what they are going to buy.
To do that, you have to upload professional pictures of the products you are selling.
Keep your images clear, fresh and up to date. Quality pictures make you appear as a trustworthy seller and professional as well.
5. Own the Buy Box
If you don’t have an idea what it is, it’s the box on the product details page where customers begin purchasing by adding items to the shopping cart.
If you win the Buy Box often, you will see an increase in your sales.
Create a unique item bundle to help you won the buy box all of the time.
6. Work to Improve Your Performance
Just like any other business, the Amazon business isn’t going to run itself.
You need to monitor your performance regularly if you are serious about selling a lot of items from your store.
This way, you will frequently improve your efforts.
7. Follow Amazon Rules
This is easy but crucial to the success of your online store.
Don’t try to cut corners to take advantage of Amazon or anything cheeky.
Keep up to date with their policies to avoid making mistakes.
Failure to follow the rules will get your account penalised or even suspended hurting your business.
8. Tailor Product Reviews to Your Advantage
Fantastic product reviews attract more buyers while bad reviews can lead to a quick decrease in trust and sales.
Remember reviews aren’t required,and you cant control what people will say.
That’s also one reason why the customers turn to the reviews before they decide to buy your product.
The reviews are an experience of a customer who once used your product, and if the reviews are amazing, your buyer will find it hard to resist.
9. Customer Service
This should be a top priority for you.
It’s how you communicate with customers showing there’s a human being on the other side of the computer.
Customer service determines if you are going to make and retain customers.
It can turn first time buyers into lifelong customers.
Customers are also human beings, and they will buy from a store where they know the seller will go an extra mile to meet the need of the client.
10. Proactively Manage Your Inventory
No one will know you don’t have stock of an item physically yet its posted online.
This can even lead to your account being penalised. Availability of items is also crucial for winning the Buy Box.
Amazon takes into account how many items you have left and how quickly you are selling them making your chances of winning the Buy Box high.
11. Study Your Competition
Studying your competition can lead to you knowing a lot of things and capitalising on their weaknesses.
Get to know what your competitor on Amazon is doing and how they are doing it.
If you set out to do it uniquely, the customers will differentiate you and not assume that you are selling the same thing.
12. Connect Your Social Media Presence to Amazon
Nowadays, Amazon is allowing you to connect your company’s social presence to your Amazon account.
This way, people who buy from you can share what they bought on their social circle.
They can also take advantage of exclusive deals you offer through your social media channels.
13. Get a Good Amazon Copywriter
There aren’t enough Amazon copywriters,but you have to look for one if you want to sell on Amazon.
Copywriting is precisely the kind of writing that will sell and push your products on Amazon.
60 percent of the sale of a product is dependent on great Amazon copy. The remaining is accurate imagery and reviews.
14. Don’t Ignore Marketing
Amazon might have a vast consumer base and broad reach,butit’s not a guarantee that after you list a product on their storefront, it will get noticed let alone sold.
Everyone sells something on Amazon today meaning you will need to focus on exposure of your products to drive up sales on Amazon.
Encourage your customers to leave reviews to help accomplish this.
15. Consider International Audiences
This means going beyond language barriers to sell your product internationally.
Your copy, photos and the other promotional materials should be welcoming to the global audience if at all you want to reach them.
Thoughtful inclusivity from naming your product to every other aspect of your marketing.